I truly adore designing cohesive and elegant logos and visual identities. From concept creation through execution, my process is fluid and the results striking. A visual identity encompasses the entire perception of a particular brand. This typically will include the creation of a logo as well as specific brand elements (such as a curated set of colors, fonts and other components) which work together in an meaningful way. My process begins with an initial consultation and discussion around the desired perception the brand is meant to elicit. Once a clear voice and design direction are determined, I conduct market research, brainstorm concepts and develop an array of options to review with a client. From there, subsequent design is generally an evolution or further refinement of one or several of the initial options provided. I partner closely with a client to ensure that the resulting branding represents their business beautifully and accurately. Pricing is based on the number of options and revisions desired and I'm always more than happy to provide a quote. Whether your project involves a rebrand or an entirely original design, rest assured the process couldn't be easier and the results professional.
Original logo design for a Berkshire based farm specializing in forestry and greenhouse florals.
Original logo design and visual identity for a career coach and speaker.
Original logo and visual identity design for a company based in the Berkshires selling hand made wooden kooozies made from up-cycled materials.
Original visual identity design including a hand lettered logo for a boutique photography studio based in Massachusetts servicing the
luxury wedding market and commercial industries.
Logo design rebrand for a collaborative seated massage business primarily servicing walk in clientele.
Original logo design for an online coffee business.
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