Caroline Ruderman, Reiki Home

An intuitive and versatile business owner decides to expand her service offerings, beginning with intentional branding design. As Reiki Home is a sister business to Caroline’s primary offerings, a strategic visual identity was designed to be distinct yet compliment the existing brand. A light and airy palette, structured foundation and the inclusion of a feather from the existing logo, work in concert to create an elegant and welcoming design.

Logo Design

Branding

Marketing Collateral