Reiki Home: Illuminating Spaces with Energy Clearings
Caroline Ruderman, a dedicated reiki practitioner and educator, envisioned expanding her offerings to include Reiki Home Clearings—a unique service aimed at energetically cleansing homes and offices.
The Challenge: As the owner of Reiki Northampton and a healer at Baystate Franklin Medical Center, Caroline sought to introduce Reiki Home Clearings as a distinctive extension of her existing brand. The challenge was to create a visual identity that seamlessly integrated with her primary business while capturing the essence of energetic cleansing.
The Solution: Through in-depth strategic planning and a thorough understanding of Caroline's vision, I crafted a visual identity that complemented Reiki Northampton's existing brand while evoking the essence of energy clearing. A light and airy palette, paired with a fresh logo design, imbued the brand with a sense of purity and vitality. Strategic marketing collateral further enhanced the brand experience, creating an elegant and inviting atmosphere for potential clients.
The Result: The launch of Reiki Home Clearings was met with enthusiasm and excitement from Caroline's existing clientele and new customers alike. The cohesive visual identity and brand experience resonated with individuals seeking energetic balance and harmony in their spaces. With Reiki Home, Caroline continues to empower others to cultivate environments of peace and positivity.
INVESTMENT
Custom Logo Design
BRAND STYLE
Serene | Calm | Understated | Holistic
Refreshed | Meditative
“I LOVE my logo! Megan did such a great job for my Reiki Home Clearings site. She had a thorough intake form to understand my brand and my long-term goals. She had a lot of creative ideas and clear about communication.”
- Caroline Ruderman, Owner or Reiki Northampton