SEIU Education & Support Fund: Empowering Union Workers Through Education

The SEIU Education and Support Fund (SEIU-ESF) is a 501(C)3 non-profit organization dedicated to developing and managing worker-centered education, training, and professional development programs in collaboration with the Service Employees International Union (SEIU), representing over 2 million workers in early childhood education, healthcare, the public sector, and property services.

The Challenge: In 2019, SEIU-ESF approached me as a team of three with the ambitious goal of building a mission driven organization from the ground up. In addition to needing a logo refresh, they sought a flexible and user friendly website design to accommodate future program expansions through funding increases. The design brief included a request for website features such as dedicated program pages (with training registration links for union members to access learning opportunities), a custom blog, an opt in to help build an email list, job postings and clear calls to action.

The Solution: After conducting thorough exploratory sessions and setting project goals, I began market research and developed a clear site architecture to ensure the resulting design aligned with the target audience and delivered optimal user experience. The deliverables included a full suite of primary logo designs and a versatile website design that could scale with the organization's growth. Features such as blog integration, job postings, and educational resources were carefully implemented to empower SEIU-ESF in fulfilling their mission.

The Result: By 2024, SEIU-ESF has become nationally recognized for their mission-driven work, impacting union workers across the nation through their dedication and educational outreach. The organization has grown into a thriving non-profit with a dedicated team of over forty-two members and continues to secure millions of dollars annually to support their mission. Their website serves as a cornerstone, providing accessible resources and opportunities for education and professional development to workers across targeted sectors.

INVESTMENT

Logo Refresh + Custom Website + Graphic Design

BRAND STYLE

Empowering | Community | Educational | Solid | Accessible

custom website design for a non-profit SEIU ESF displaying a clean design with infographics and graphics. The website is clean and professional and the colors are predominantly red, light blue, navy, grey and yellow
A website page design for a educational non profit organization. The website shows photos of early childhood eduction scenes, graphics and a subscribe opt in box.
a custom mobile responsive non profit website shown on an ipad sitting on a marble countertop
The homepage design of a non profit organization website displayed on various devices; a desktop, ipad and iphone