The Backstop: Transforming a Local Massage Business into an Online Success
The Challenge: Despite their loyal clientele, The Backstop lacked an online presence, hindering their ability to connect with potential clients and streamline appointment bookings. Additionally, their branding felt outdated and disconnected from their soothing, therapeutic services, prompting a desire for a revitalized identity.
The Solution: Understanding the importance of cohesive branding and a user-friendly website, we embarked on a journey to transform The Backstop's online presence. Starting with a refreshed logo and a harmonious brand color palette, we created a visual identity that reflected the business's professionalism and commitment to therapeutic wellness. Next, a custom, responsive website was meticulously crafted to showcase their services and facilitate seamless appointment scheduling.
The Result: With their new branding and website in place, The Backstop experienced unprecedented growth, leading to the opening of a second location. Clients now enjoy a streamlined booking process and a visually appealing online platform that mirrors the tranquility of their in-person experience. The Backstop has solidified its reputation as a professional, therapeutic oasis, attracting new clients and fostering continued success year after year.
INVESTMENT
Logo Refresh + Custom Website + Graphic Design
BRAND STYLE
Professional | Therapeutic | Natural | Refreshing
“I am so grateful for Megan. She has helped me develop my business in so many ways I never could have done on my own. From updating my logo and designing my website to handling all my marketing/design needs! Having worked with her over the years, I have found her to be professional as well as understanding and patient. Whenever I have a project, she has been an invaluable sounding board for new ideas and my go to person for implementing them. When I expanded my business last year I could never have been successful without her help, advice and marketing smarts. Her design services have always been exactly what I need - and she is great about making tweaks when requested. In short, she has been a huge asset to me and my career, you couldn't do a whole lot better than Megan. Thank you Megan!”
- Michael Grosso, Owner, The Backstop